Tuesday, 8 March 2011

Sustainability in the Fashion Industry

Sustainability and Fashion
Sustainability in Fashion is a very Broad Issue.
We can talk about ecologically produced fabric such as organic cotton which doesn’t harm the environment in its production as it is free from destructive toxic pesticides and chemical fertilizers.  Or, bamboo fabric which uses less water than any other in its fibre production.
 We can talk about designers using recycled clothing and remodelling them into new fashion.
Or, individuals doing there bit by producing less land fill.  We can all do this by handing down clothing to places like the Salvation Army and buying second hand or vintage clothing. Designers can also donate their scraps or off cuts from each production line. Every piece of fabric that doesn’t find its way to landfill has to help the environment. Whilst reading about different fabrics I came across Seacell. (it is a plant based synthetic, which is made from seaweed and purports to deliver vitamins and minerals through the wearer’s skin) Very interesting I thought. Fabric that is healthy for the skin.
Designers could also help the environment by purchasing the end runs of fabric. This would otherwise end up in landfill.
Nanotechnology may be the answer to fabric.  Silver nanoparticles are being added to fabric that kills bacteria making the fabric odour resistant. Eventually we could have dirt repellent clothing. Obviously the amount of water required to launder is incredible and a great burden on the world.  It seems an uphill battle for many designers to go Green and some do more green than others. Demand is the key and if we all start demanding more things can and will change.
In our study group we have decided to study Deborah Lindquist who has aptly been titled “Green Queen”. Deborah is an eco fashion brand which focuses on recycling fabric and uses also environmentally consciously produced fabric. She focuses on couture and ready-to-wear apparel and is based in Los Angeles, United States.
For her current collection “Rocker girl meets the Gypsy” she has used pre-loved materials such as vintage Cashmere, wool, leather, beaded wool and vintage buttons. She has also included eco fabric such as hemp, organic wool, peace silk, organic cotton and alpaca.  She is looking also to add soy silk, ingeo and sea cell (these are types of rayon).  The bustier seems to be prevalent throughout her designs.
She has dressed some mega stars such as Sharon Stone, Jessica Alba, Christina Aguilera and Rhianna.
Go to the link below to check out her designs.

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